Campaign strategy & setup
Account review, campaign planning, conversion objectives, audience structure and tracking checks before launch.
Eight campaign snapshots
Experience you can inspect.
Case study snapshots based on the supplied Meta Ads Manager screenshots. Open each image to review the underlying report.
E-commerce · May 1–31, 202310.20× ROAS
$53,301.91 purchase value · $5,226.51 spend · 109 purchases
A month of purchase-focused delivery
The reporting total shows 109 website purchases and 165 adds to cart. The 10.20× reported return connects media spend to attributed purchase value, giving a clear view of acquisition efficiency across the selected campaigns.
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E-commerce · August 1–31, 20236.51× ROAS
$22,843.60 purchase value · $3,509.04 spend · 48 purchases
A monthly view of creative and ad-set performance
The screenshot compares ad sets with different purchase costs and returns. The selected view records 48 purchases and 91 adds to cart, illustrating why individual ad-set performance matters alongside the account total.
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E-commerce · reporting period not shown5.22× ROAS
$6,089.85 purchase value · $1,166.32 spend · 15 purchases
Reading performance beyond a single winner
The visible total records 15 website purchases at $77.75 per purchase and 63 adds to cart. Individual rows show a range of returns, providing a useful snapshot for evaluating budget allocation and purchase efficiency.
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E-commerce · January 1–30, 2023596 purchases
€8.38 cost per purchase · €4,993.15 spend
Purchase volume across multiple ad sets
The selected reporting view shows 733,415 impressions and a reach of 387,254. Daily €20 ad-set budgets are visible. This example documents purchase volume and acquisition cost; revenue and ROAS are not shown in this screenshot.
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E-commerce · February 9–22, 202350 purchases
$1,863.45 purchase value · $825.35 spend
Tracking purchase activity and traffic signals
The totals show 50 website purchases, 59 adds to cart and 582 clicks, with a 3.11% all-click CTR. This snapshot brings purchase outcomes and traffic costs into one view without implying that purchase value is net profit.
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E-commerce · April 17–May 12, 20225.08× ROAS
$1,781.19 purchase value · $350.44 spend · 8 purchases
Comparing prospecting and conversion activity
Three campaigns are visible, including an appliance conversion campaign, prospecting and creative testing. Their combined total shows eight purchases at $43.81 per purchase. The example demonstrates the value of reviewing each campaign’s contribution.
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Philippines · August 7–November 16, 20219.45× ROAS
₱68,396 purchase value · ₱7,236.12 spend · 21 purchases
Messaging campaigns with recorded purchase outcomes
The report includes 16 campaigns and 21 on-Facebook purchases. One visible campaign accounts for 20 purchases and ₱66,066 in recorded purchase value. These are platform-attributed outcomes for the displayed reporting window.
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US roofing · July 1, 202610 leads
$61.91 spend · 4.34% link CTR
A daily snapshot of a roofing campaign
The CBO roofing campaign displays a $50 daily budget and 10 leads. The Results column is labelled website purchases, while a separate Leads column also shows 10. This case presents the visible metrics as reported and does not equate them with booked appointments or completed roofing jobs.
Inspect full screenshot ↗Separate accounts and reporting periods; figures are not combined. Purchase conversion value and ROAS are platform-reported, not verified net profit or incremental revenue. Screenshots do not establish which specific changes caused a result. Past performance does not guarantee future outcomes.